Run Forrest, Run!

It isn't exactly intuitive that a sports gears business and a music retail shop have anything to do with each other. But Nike and Apple - should I say iPod? - have made the connection look so natural you wonder why it's taken so long to materialize.

I don't see how any runners can resist the temptation. Heck, I am not a runner and I want to lay my hand on a set! This is a perfect showcase of what Nike does best - engaging ASPIRING athletes. And I suspect that every non-runner is an aspiring runner to varying degrees. So chances are, people like me will buy in the hope that it will turn them into runners. It probably won't. But that only makes the campaign all the more beautiful.